GAME ON: MOBILE LEGENDS BANG BANG SEBAGAI PELUANG INSTRUMEN SOFT POWER YANG BERDAMPAK BAGI INDONESIA (2018-2026) = GAME ON: MOBILE LEGENDS BANG BANG AS A SOFT POWER INSTRUMENT WITH IMPACT FOR INDONESIA (2018–2026)

Michelle, Emanuella Abelina (2026) GAME ON: MOBILE LEGENDS BANG BANG SEBAGAI PELUANG INSTRUMEN SOFT POWER YANG BERDAMPAK BAGI INDONESIA (2018-2026) = GAME ON: MOBILE LEGENDS BANG BANG AS A SOFT POWER INSTRUMENT WITH IMPACT FOR INDONESIA (2018–2026). S1 thesis, Universitas Kristen Indonesia.

	Text (Hal_Judu_lDaftar_Isi_Daftar_Tabel_Daftar_Gambar_Daftar_Singkatan_Daftar_Lampiran_Abstrak) HalJudulDaftarIsiDaftarTabelDaftarGambarDaftarSingkatanDaftarLampiranAbstrak.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
Preview	Text (BAB_I) BABI.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (329kB) | Preview
	Text (BAB_II) BABII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (532kB)
	Text (BAB_III) BABIII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (436kB)
	Text (BAB_IV) BABIV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (539kB)
	Text (BAB_V) BABV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (313kB)
Preview	Text (Daftar_Pustaka) DaftarPustaka.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (313kB) | Preview
	Text (Lampiran) Lampiran.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (345kB)

Abstract

Perkembangan esports di era globalisasi digital telah mentransformasi game online dari sekadar hiburan menjadi instrumen strategis dalam kajian Hubungan Internasional. Mobile Legends: Bang Bang (MLBB) berkembang pesat menjadi fenomena transnasional di kawasan Asia Tenggara yang memproduksi simbol, identitas, dan representasi budaya. Penelitian ini bertujuan untuk menganalisis bagaimana esports MLBB dapat menjadi peluang instrumen soft power dan memberikan dampak signifikan bagi citra nasional (nation branding) serta ekonomi kreatif Indonesia dalam kurun waktu 2018–2026. Penelitian ini menggunakan pendekatan kualitatif-deskriptif dengan metode pengumpulan data melalui studi pustaka, analisis dokumen sekunder, serta teknik triangulasi data. Kerangka konseptual yang digunakan bersandar pada teori soft power Joseph S. Nye, teori ekonomi kreatif John Howkins, serta konsep globalisasi Anthony Giddens. Hasil penelitian menunjukkan bahwa MLBB mempunyai peluang untuk menjadi instrumen soft power melalui aspek daya tarik budaya, dibuktikan dengan integrasi karakter mitologi Nusantara seperti Gatotkaca dan Kadita yang dikonsumsi secara sukarela oleh komunitas regional. Dari dimensi diplomasi publik, pencapaian tim profesional turnamen internasional dikelola secara strategis melalui kebijakan aktor negara termasuk PBESI, IESPA, dan Kemenparekraf guna membangun citra Indonesia yang maju secara digital. Secara ekonomi, ekosistem MLBB bertindak sebagai katalis ekonomi kreatif nasional yang membuka lapangan kerja baru (atlet profesional, caster, kreator konten, dan penyelenggara acara) serta mendorong pertumbuhan industri digital pendukung. Penelitian ini menyimpulkan bahwa esports telah bertransformasi menjadi instrumen diplomasi budaya digital yang proaktif dalam memperluas pengaruh regional sekaligus memperkuat perekonomian nasional di era kontemporer. Kata kunci: esports, Mobile Legends, soft power, diplomasi publik, ekonomi kreatif, Indonesia, Asia Tenggara. /The advancement of esports in the era of digital globalization has transformed online gaming from mere entertainment into a strategic instrument within International Relations studies. Mobile Legends: Bang Bang (MLBB) has rapidly grown into a transnational phenomenon in Southeast Asia, producing cultural symbols, identities, and representations. This study aims to analyze how MLBB esports serves as a soft power instrument and impacts Indonesia's nation branding and creative economy during the 2018–2026 period. This research employs a qualitative-descriptive approach, with data gathered through literature reviews, secondary document analysis, and data triangulation techniques. The conceptual framework is built upon Joseph S. Nye’s soft power theory, John Howkins’ creative economy theory, and Anthony Giddens’ concept of globalization. The findings indicate that MLBB effectively operates as a soft power mechanism through cultural attraction, as evidenced by the integration of Indonesian mythological characters like Gatotkaca and Kadita, which are actively consumed by the regional community. In terms of public diplomacy, the achievements of professional teams in international tournaments are strategically managed through state actor policies—including PBESI, IESPA, and Kemenparekraf to foster a digitally advanced image of Indonesia. Economically, the MLBB ecosystem acts as a catalyst for the national creative economy by generating new employment opportunities (professional athletes, casters, content creators, and event organizers) and driving supporting digital industries. This study concludes that esports has transformed into a proactive digital cultural diplomacy instrument that expands regional influence while strengthening the national economy in the contemporary era. Keywords: esports, Mobile Legends, soft power, public diplomacy, creative economy, Indonesia, Southeast Asia.

Actions (login required)

View Item