OPTIMALISASI HUBUNGAN PROXEMICS DAN KONTEKSTUAL DALAM PERANCANGAN ARSITEKTUR PADA RUMAH MAKAN SUNDA GURIH 7, BOGOR

RIYADI, MUHAMAD SUGENG (2026) OPTIMALISASI HUBUNGAN PROXEMICS DAN KONTEKSTUAL DALAM PERANCANGAN ARSITEKTUR PADA RUMAH MAKAN SUNDA GURIH 7, BOGOR. S2 thesis, Universitas Kristen Indonesia.

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Abstract

Industri kuliner di Kota Bogor ditandai oleh tingkat kompetisi yang sangat ketat, di mana data menunjukkan tingginya tingkat kegagalan UMKM kuliner dalam mempertahankan operasionalnya. Di tengah tren restoran modern yang mengedepankan efisiensi ruang, Restoran Gurih 7 menghadirkan anomali empiris dengan berhasil beroperasi melampaui tiga dekade. Keberhasilan ini didorong oleh penerapan arsitektur tradisional vernakular Sunda berupa tata letak saung lesehan yang tersebar secara tidak seragam di atas kontur bekas aliran Sungai Ciliwung. Meskipun sukses menarik kunjungan yang masif, desain ini menciptakan sebuah permasalahan mikro yang paradoksikal. Penelitian ini bertujuan untuk mengurai paradoks spasial tersebut menggunakan pendekatan teoritis integratif dari Teori Proxemics Edward T. Hall, Elemen Dasar Desain D.K. Ching, dan Arsitektur Kontekstual Brent C. Brolin. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus melalui observasi langsung, analisis dokumen arsitektur, dan pemetaan perilaku (behavioral mapping). Hasil penelitian mengungkapkan bahwa arsitektur Gurih 7 merupakan "pedang bermata dua". Elemen ruang semi tetap (saung) berhasil menciptakan ruang sociopetal yang memaksimalkan kenyamanan sensorik serta menjaga Jarak Personal pengunjung. Namun tata letak ini bersifat sociofugal bagi operasional pelayanan karena menciptakan hambatan visual yang memutus komunikasi nonverbal (silent language) antara pelanggan dan pelayan. Penelitian ini merekomendasikan intervensi arsitektural mikro berupa pembangunan service station terdesentralisasi, reorientasi area tunggu, dan penataan ulang zonasi hiburan untuk menyeimbangkan kualitas pengalaman otentik dengan efisiensi operasional. Kata Kunci : Proxemics, Arsitektur Kontekstual, Arsitektur Vernakular Sunda, Ruang Sociopetal/Sociofugal, Restoran Gurih 7. / The culinary industry in Bogor City is characterized by intense competition, where data shows a high failure rate among culinary SMEs in sustaining their operations. Amidst the trend of modern restaurants prioritizing spatial efficiency, Restaurant Gurih 7 presents a significant empirical anomaly by successfully operating beyond three decades. This success is driven by the application of traditional Sundanese vernacular architecture in the form of a scattered saung lesehan layout on the former contour of the Ciliwung River. Despite attracting massive visits, this design creates a paradoxical micro-problem. This study aims to unravel this spatial paradox using an integrative theoretical approach from Edward T. Hall’s Proxemics Theory, D.K. Ching’s Basic Elements of Design, and Brent C. Brolin’s Contextual Architecture. The research method employed is qualitative with a case study approach through direct observation, architectural document analysis, and behavioral mapping. The research findings reveal that the architecture of Gurih 7 is a “double-edged sword.” The semi-fixed space elements (saung) successfully create a sociopetal space that maximizes sensory comfort and maintains visitor Personal Distance. However, this layout is sociofugal for service operations as it creates visual barriers that break the nonverbal communication (silent language) between customers and servers. This study recommends micro-architectural interventions including the construction of decentralized service stations, reorientation of waiting areas, and reorganization of entertainment zoning to balance authentic experiential quality with operational efficiency. Keywords: Proxemics, Contextual Architecture, Sundanese Vernacular Architecture, Sociopetal/Sociofugal Space, Gurih 7 Restaurant.

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