Perlindungan Hukum Terhadap Pemegang Hak Merek Dan Dampak Pelanggaran Merek Dagang (Studi Putusan Nomor 2377/Pid.Sus/2024/PN Sby)

Yaputra, Harsono (2026) Perlindungan Hukum Terhadap Pemegang Hak Merek Dan Dampak Pelanggaran Merek Dagang (Studi Putusan Nomor 2377/Pid.Sus/2024/PN Sby). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Merek merupakan salah satu bentuk hak kekayaan intelektual yang memiliki nilai ekonomi dan strategis dalam kegiatan perdagangan sehingga memerlukan perlindungan hukum. Perlindungan ini bertujuan untuk memberikan kepastian hukum bagi pemegang hak merek serta mencegah persaingan usaha tidak sehat. Namun, pelanggaran merek dagang masih sering terjadi, khususnya dalam perdagangan digital (e-commerce), yang menimbulkan kerugian ekonomi dan menurunkan kepercayaan konsumen. Penelitian ini bertujuan untuk menganalisis bentuk perlindungan hukum terhadap pemegang hak merek serta dampak pelanggaran merek dagang berdasarkan Putusan Pengadilan Negeri Surabaya Nomor 2377/Pid.Sus/2024/PN Sby. Metode penelitian yang digunakan adalah hukum normatif dengan pendekatan perundang-undangan dan studi kasus melalui analisis kualitatif terhadap bahan hukum primer, sekunder, dan tersier. Hasil penelitian menunjukkan bahwa Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis telah memberikan perlindungan hukum melalui pemberian hak eksklusif dan pengaturan sanksi pidana. Pelanggaran merek tidak hanya menimbulkan kerugian materiil, tetapi juga merusak reputasi serta kepercayaan konsumen, sehingga diperlukan penegakan hukum yang tegas dan peningkatan pengawasan perdagangan digital./A trademark is one form of intellectual property that has economic and strategic value in trade activities, so it requires legal protection. This protection aims to provide legal certainty for trademark holders and prevent unfair business competition. However, trademark infringements still often occur, especially in digital commerce (e-commerce), causing economic losses and reducing consumer trust. This study aims to analyze the forms of legal protection for trademark holders and the impact of trademark infringements based on the Surabaya District Court Decision Number 2377/Pid.Sus/2024/PN Sby. The research method used is normative legal research with a statutory approach and case study through qualitative analysis of primary, secondary, and tertiary legal materials. The study results show that Law Number 20 of 2016 concerning Trademarks and Geographical Indications has provided legal protection through the granting of exclusive rights and the regulation of criminal sanctions. Trademark violations not only cause material losses but also damage reputation and consumer trust, so strict law enforcement and increased supervision of digital commerce are needed.

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