Batmaro, Ridini (2025) Analisis Framing Program Tv Tentang Pembingkaian Isu Kesehatan Lanjut Usia Di Program Gg Healthy Metro Tv. S1 thesis, Universitas Kristen Indonesia.
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Abstract
Abstrak Penelitian ini bertujuan untuk menganalisis pembingkaian program televisi Go Healthy yang ditayangkan oleh Metro Tv. Program Go Healthy dipilih karena secara konsisten menghadirkan isu kesehatan yang fokus pada orang lanjut usia. Penelitian ini menggunakan teori dan teknik analisis framing dari Robert Entman. Hasil penelitian menunjukkan, pertama media membingkai masalah dalam isu kesehatan dengan cara menyeleksi penyakit-penyakit yang cenderung dialami oleh orang lanjut usia seperti kolesterol, stroke, penyakit jantung, hipertensi. Kedua, media membingkai penyebab dari isu kesehatan adalah gaya hidup masyarakat yang tidiak sehat, kurangnya pengetahuan masyarakat. ketiga, media membuat penilaian moral atas isu kesehatan seperti pola hidup tidak sehat, kurangnya pengetahuan masyarakat, dan minimnya akses kesehatan, keempat, media menawarkan rekomendasi atau solusi atas isu kesehatan ini lewat penggunaan teknologi laser. Kesimpulannya, media membingkai isu kesehatan sebagai suatu hal yang berbahaya dan harus segera di atasi. Penawaran teknologi laser sebagai satu-satunya jawaban atas penyakit yang diderita oleh banyak orang merupakan sebuah bentuk komersialisasi produk. Metro Tv sejatinya memperhatikan kebutuhan masyarakat akan masalah penyakit yang dialami, namun hanya memberikan satu solusi yaitu penggunaan teknologi laser sebagai alat kesehatan yang dianggap mampu mengatasi semua jenis penyakit. Kata kunci: Framing, Go Healthy, Metro Tv, Kesehatan Tubuh, Media Analisis, Teknologi laser / Abstract This study aims to analyze the framing of the Go Healthy television program broadcast by Metro TV. The Go Healthy program was chosen because it consistently presents health issues that focus on the elderly. This study uses the theory and framing analysis techniques of Robert Entman. The results of the study show that first, the media frames problems in health issues by selecting diseases that tend to be experienced by the elderly such as cholesterol, stroke, heart disease, hypertension. Second, the media frames the cause of health issues as unhealthy lifestyles, lack of public knowledge. Third, the media makes moral judgments on health issues such as unhealthy lifestyles, lack of public knowledge, and minimal access to health, fourth, the media offers recommendations or solutions to these health issues through the use of laser technology. In conclusion, the media frames health issues as something dangerous and must be addressed immediately. Offering laser technology as the only answer to diseases suffered by many people is a form of product commercialization. Metro TV actually pays attention to the needs of the community for the problems of the diseases they experience, but only provides one solution, namely the use of laser technology as a health tool that is considered capable of overcoming all types of diseases. Keywords: Framing, Go Healthy, Metro Tv, Body Health, Media Analysis, Laser technologi
Item Type: | Thesis (S1) | ||||||||
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Contributors: |
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Subjects: | WORLD HISTORY AND HISTORY OF EUROPE, ASIA, AFRICA, AUSTRALIA, NEW ZEALAND, ETC. TECHNOLOGY > Technology (General) TECHNOLOGY > Technology (General) > Communication of technical information TECHNOLOGY > Technology (General) > Mechanical drawing. Engineering graphics |
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Divisions: | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK > Ilmu Komunikasi | ||||||||
Depositing User: | Ms Ridini Batmaro | ||||||||
Date Deposited: | 30 Sep 2025 07:24 | ||||||||
Last Modified: | 30 Sep 2025 07:24 | ||||||||
URI: | http://repository.uki.ac.id/id/eprint/20712 |
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