Perencanaan Kompetisi Musik Stage Breakers Untuk Mendorong Kreativitas Bermusik Generasi Z

Wahyuningtias, Golda (2025) Perencanaan Kompetisi Musik Stage Breakers Untuk Mendorong Kreativitas Bermusik Generasi Z. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penulisan ini membahas perencanaan dan pelaksanaan kompetisi musik bernama Stage Breakers yang diselenggarakan pada tahun 2025 di Mitra Terrace, Jakarta Selatan, sebagai upaya meningkatkan minat dan kesadaran industri musik di kalangan generasi Z. Kompetisi ini dirancang sebagai platform untuk menampilkan bakat musisi muda, khususnya band ber-genre pop, melalui audisi terbuka dengan sistem penilaian profesional yang menekankan aspek musikalitas, kreativitas, dan interaksi panggung. Selain menjadi ajang kompetisi, Stage Breakers juga berfungsi sebagai wadah kolaborasi, jejaring, dan pertukaran ide antara musisi dan komunitas musik lokal. Penyelenggaraan acara ini melibatkan perencanaan konsep kreatif, pengelolaan teknis, serta integrasi tenant makanan untuk meningkatkan pengalaman pengunjung sekaligus mendukung pelaku usaha kuliner lokal. Peran public relations dioptimalkan untuk membangun citra positif dan memperluas jangkauan publikasi acara. Melalui penerapan manajemen acara yang terstruktur, Stage Breakers diharapkan dapat memberikan kontribusi nyata dalam pengembangan talenta musik, mempererat komunitas, serta memperkaya budaya musik Indonesia. Selain manfaat praktis dan sosial, acara ini juga menawarkan nilai akademis sebagai studi kasus dalam pengelolaan event kreatif di industri musik. Kata kunci : Kompetisi Musik, Manajemen Acara, Public relations ///// This paper discusses the planning and implementation of a music competition called Stage Breakers, which will be held in 2025 at Mitra Terrace, South Jakarta, as an effort to increase interest and awareness of the music industry among Generation Z. The competition is designed as a platform to showcase the talents of young musicians, particularly pop genre bands, through an open audition process with a professional judging system that emphasizes musicality, creativity, and stage presence. In addition to serving as a competition, Stage Breakers also functions as a forum for collaboration, networking, and the exchange of ideas among musicians and the local music community. The organization of this event involves creative concept planning, technical management, and the integration of food tenants to enhance the visitor experience while supporting local culinary businesses. The role of public relations is optimized to build a positive image and broaden the event’s publicity reach. Through the implementation of structured event management, Stage Breakers is expected to make a significant contribution to talent development, strengthen community ties, and enrich Indonesia’s musical culture. Besides its practical and social benefits, this event also offers academic value as a case study in the management of creative events within the music industry. Keywords : Music Competition, Event Management, Public Relations

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