Perbandingan Pemaknaan Penonton Gen Z Tentang Popularitas Drama Korea dan Sinetron Indonesia (Studi Deskriptif Kualitatif di Lingkungan Jakarta)

Purba, Ririn Permata Sari (2025) Perbandingan Pemaknaan Penonton Gen Z Tentang Popularitas Drama Korea dan Sinetron Indonesia (Studi Deskriptif Kualitatif di Lingkungan Jakarta). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Drama Korea dan Sinetron Indonesia adalah dua jenis drama yang diminati penonton Indonesia saat ini. Drama Korea menjadi drama yang popularitasnya sangat tinggi. Popularitas drama Korea telah menarik banyak penggemar, boyband dan girlband Korea dan dengan banyaknya penggemar di Indonesia. Di sisi lain, Sinetron Indonesia juga memiliki sinetron yang sangat menarik namun minat pada penonton drama Indonesia (sinetron) terbilang lebih sedikit dibanding penonton drama Korea karena drama Indonesia (sinetron) masih belum menarik dalam segi budaya, fashion, makanan, dan dalam segi penampilan gambar pada sinetron. Penelitian ini bertujuan untuk membandingkan pemaknaan penonton Gen Z tentang popularitas drama Korea dan sinetron Indonesia pada penonton Gen Z di lingkungan Jakarta. Teori yang digunakan adalah teori kultivasi oleh Gerbner dan Gross dengan adanya penonton ringan dan berat serta konsep dari pemaknaan dan popularitas menurut Polkinghorne. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui Focus Group Discussion (FGD) karena dengan banyaknya kesibukan dari para narasumber sehingga mencari data diadain secara FGD di Gmeet serta observasi. Hasil penelitian menunjukkan bahwa drama Korea lebih diminati karena kualitas produksi, alur cerita yang menarik, dan pesan moral yang relevan. Sebaliknya, sinetron Indonesia meskipun memiliki daya tarik pada nilai budaya dan emosional, tetapi sering dikritik karena ceritanya yang mudah di tebak kualitas dari pengambilan gambar tidak bagus dan kurang. Kesimpulannya, penonton Gen Z lebih cenderung memaknai drama Korea secara positif karena lebih sesuai dengan preferensi dan ekspektasi mereka terhadap tontonan yang sudah mereka tonton./Korean dramas and Indonesian soap operas are two types of drama that are currently in demand by Indonesian audiences. Korean dramas are dramas that have very high popularity. The popularity of Korean dramas has attracted many fans, Korean boybands and girlbands and many fans in Indonesia. On the other hand, Indonesian soap operas also have very interesting soap operas, but the interest among viewers of Indonesian dramas (soap operas) is somewhat less than viewers of Korean dramas because Indonesian dramas (soap operas) are still not attractive in terms of culture, fashion, food, and in terms of image appearance in soap operas. This research aims to compare the meaning of Gen Z audiences regarding the popularity of Korean dramas and Indonesian soap operas among Gen Z audiences in the Jakarta area. The theory used is the cultivation theory by Gerbner and Gross with the existence of light and heavy audiences as well as the concept of meaning and popularity according to Polkinghorne. The research method used was descriptive qualitative with data collection techniques through Focus Group Discussion (FGD) because the sources were busy so the data were searched for using FGD on Gmeet and observation. The research results show that Korean dramas are more popular because of their production quality, interesting storylines and relevant moral messages. On the other hand, Indonesian soap operas, although they have an appeal for cultural and emotional values, are often criticized because their stories are easy to predict and the quality of the shooting is not good or lacking. In conclusion, Gen Z viewers are more likely to interpret Korean dramas positively because they are more in line with their preferences and expectations for the shows they have watched.

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