STRATEGI DIPLOMASI PUBLIK INDONESIA KE JEPANG MELALUI MISS INTERNATIONAL 2017

Sitanggang, Carolin Wanda Terana (2025) STRATEGI DIPLOMASI PUBLIK INDONESIA KE JEPANG MELALUI MISS INTERNATIONAL 2017. S1 thesis, Universitas Kristen Indonesia.

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Abstract

ABSTRAK Indonesia dan Jepang sudah menjadi mitra strategis sejak 2008, dalam memperkuat hal tersebut Indonesia terlibat dalam acara Miss International yang dimenangkan oleh Kevin Liliana pada tahun 2017. Berdasarkan hal tersebut penelitian ini mengkaji bagaimana strategi dan keberhasilan Indonesia dalam mempromosikan kebudayaannya melalui perwakilam Indonesia yang berada di Jepang, dan keikutsertaan Indonesia dalam ajang kecantikan Miss International 2017. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dan analisis, dengan menggunakan teori diplomasi publik dan didukung oleh konsep multi-track diplomacy menunjukkan bahwa keikutsertaan Indonesia dalam ajang Miss International 2017 kurang efektif terkait hal mempromosikan kebudayaan Indonesia kepada dunia internasional terkhusus masyarakat Jepang. Organisasi tersebut kurang melibatkan Kevin Liliana sebagai pemenang Miss International 2017 dalam setiap kegiatan internasional yang diselenggarakan oleh organisasi tersebut. Namun, Indonesia berhasil mempromosikan kebudayaannya melalui berbagai pertunjukan yang didukung oleh perwakilan Indonesia di Jepang seperti; RBI, KBRI, KJRI yang dapat memperkuat hubungan kemitraan antara Indonesia dengan Jepang. Kata kunci: Indonesia, Jepang, Kebudayaan, Miss International./ABSTRACT Indonesia and Japan have been strategic partners since 2008, in strengthening this, Indonesia was involved in the Miss International event which was won by Kevin Liliana in 2017. Based on this, this study examines Indonesia's strategy and success in promoting its culture through Indonesian representatives in Japan, and Indonesia's participation in the Miss International 2017 beauty pageant. The method used in this research is qualitative descriptive and analytical, using public diplomacy theory and supported by the concept of multi-track diplomacy, showing that Indonesia's participation in the Miss International 2017 event is less effective in terms of promoting Indonesian culture to the international community, especially the Japanese people. The organization does not involve Kevin Liliana as the winner of Miss International 2017 in every international activity organized by the organization. However, Indonesia has succeeded in promoting its culture through various performances supported by Indonesian representatives in Japan such as; RBI, Embassy of the Republic of Indonesia, Consulate General of the Republic of Indonesia which can strengthen partnership relations between Indonesia and Japan. Keywords: Indonesia, Japan, Culture, Miss International

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