Strategi Manajer Kampanye Bagi Komunikator Politik

Siahaan, Chontina (2011) Strategi Manajer Kampanye Bagi Komunikator Politik. Sociae Polites. pp. 221-236. ISSN 1410 3745

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Abstract

In the political life, a political communicator has a central role when he or she want to get a position in the parliament either as president or vice president in the legislative, executive or judicative branch. A strategic planning of the Campaign Manager is very important to bring a Political Communicator to be president. What has to be done by a campaign manager and what kind of strategy will be used to achieve its goal will be described in this article by mapping steps conducted by the Campaign Manager that using PEST and SWOT analysis and followed by campaign planning to answer five basic questions: what will be achieved, who is the target, what message will be conveyed, how to convey, how to evaluate and time and fund of its implementation.

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