Indonesia Spice Up The World: Upaya Pemerintah Indonesia dalam Mempromosikan dan Meningkatkan Ekspor Rempah di Dunia Internasional

Novelyana, Trinytha (2024) Indonesia Spice Up The World: Upaya Pemerintah Indonesia dalam Mempromosikan dan Meningkatkan Ekspor Rempah di Dunia Internasional. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Perdagangan rempah Indonesia pasca kemerdekaan mengalami ketidakstabilan dan cenderung rendah dibandingkan negara-negara lain. Pemerintah Indonesia mengambil inisiasi untuk mempromosikan rempah dan kuliner Indonesia di dunia internasional melalui program Indonesia Spice Up The World. Program ini menggunakan diplomasi untuk dapat mencapai target ekspor rempah senilai USD 2 miliar. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan proses pengumpulan data diperoleh secara primer dan sekunder menggunakan teknik wawancara dan studi dokumen lalu divalidasi melalui triangulasi data. Penelitian ini juga menggunakan konsep diplomasi ekonomi dan diplomasi budaya untuk memperdalam penelitian. Melalui berbagai upaya seperti partisipasi dalam festival dan menjembatani pelaku usaha dan calon rekan bisnis, pemerintah mempromosikan dan memperkenalkan rempah Indonesia juga mengimplementasikan diplomasi ekonomi dan diplomasi budaya. Pemerintah berhasil menggaet pelaku usaha dan lembaga kementerian lainnya untuk bersatu menyukseskan program ini. Keberhasilan program ini juga dapat dilihat dari tercapainya salah satu target program yaitu nilai ekspor rempah sejumlah USD 2 miliar pada tahun 2024. Kata Kunci: Indonesia Spice Up The World, Diplomasi, Rempah, Ekspor. / Indonesia's post-independence spice trade experienced instability and tended to be low compared to other countries. The Indonesian government took the initiative to promote Indonesia's spices and culinary in the international world through the Indonesia Spice Up The World program. This program uses diplomacy to achieve spice export target of USD 2 billion. This research uses descriptive qualitative descriptive qualitative research method with the data collection process obtained primary and secondary using interview techniques and document studies and then validated through data triangulation. This research also uses the concepts of economic diplomacy and cultural diplomacy to deepen the research. Through various efforts such as participation in festivals and bridging businesses and potential business partners, the government promotes and introduces Indonesia spices as well as implements economic diplomacy and cultural diplomacy. The government succeeded in getting businesses and other ministries to unite to make this program a success. The success of this program can also be seen from the achievement of one of the program's targets, namely the value of spice exports of USD 2 billion by 2024. Keywords: Indonesia Spice Up The World, Diplomacy, Spices, Export

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Hutabarat, Leonard Felix NIDN8821640017 Lfhutabarat@gmail.com
Subjects:	SOCIAL SCIENCES POLITICAL SCIENCE > International relations POLITICAL SCIENCE > International relations > Scope of international relations. Political theory. Diplomacy SOCIAL SCIENCES > Management
Divisions:	FAKULTAS ILMU SOSIAL DAN ILMU POLITIK > Ilmu Hubungan Internasional
Depositing User:	Users 5298 not found.
Date Deposited:	20 Aug 2024 08:47
Last Modified:	04 Oct 2024 10:53
URI:	http://repository.uki.ac.id/id/eprint/16277

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