Analisis Faktor Pengaruh Penggunaan Jasa Transportasi Barang Berbasis Digital Selama Masa Pandemi Covid-19 di Wilayah DKI Jakarta

Tamba, Dianancy (2021) Analisis Faktor Pengaruh Penggunaan Jasa Transportasi Barang Berbasis Digital Selama Masa Pandemi Covid-19 di Wilayah DKI Jakarta. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Since March 2021 Indonesia has been faced with a Covid-19 pandemic. The government created a Large-Scale Social Restrictions (PSBB) policy aimed at stopping the spread of Covid-19. This policy results in a decrease in the movement or mobility of people out of the house. Currently there are a number of goods transportation services, both conventional goods transportation services and digital-based services, so that the citizens of DKI Jakarta are faced with the selection of the type of transportation services such goods. This study aims to analyze the characteristics of the sender of goods in the selection of service types, determine the variables that influence decision-making by the sender of goods in the selection of service types. Data collection techniques using questionnaires with Google Form that have been tested for validity and reliability. Data analysis using multiple Linear Regression methods. The results of this study showed the behavior of couriers, pick up time of goods, timely delivery, tariffs in accordance with the type of goods, tariffs in accordance with the destination, and discounts (discounts) significantly affect customer satisfaction in the selection of types of digital-based goods transportation services in the era of Covid-19 in the DKI Jakarta area. This is evidenced by the calculated F value of 79,353 and a significant value of 0.000 < 0.05. Discounts are the highest faktor influencing respondents in choosing the type of digital-based goods transportation services in the era of Covid-19. Fares in accordance with the destination are the lowest faktors that affect respondents in the selection of digital-based types of goods transportation services in the era of Covid-19. Keywords: Digital-based goodstransportation, Multiple Linear Regression, Pick Up Time, On-Time Delivery, Rates and Discounts.

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