Legality of Protection of MSME Business Actors In Online Buying and Selling Activities In The Digital Era

Widiarty, Wiwik Sri (2024) Legality of Protection of MSME Business Actors In Online Buying and Selling Activities In The Digital Era. Jurnal Indonesia Sosial Teknologi, 5 (4). pp. 1530-1538. ISSN 2745 5254

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Abstract

The digital revolution has changed various aspects of life, including the trade sector. Development of information & communication technology (ICT) giving birth to renewable business models, such as e-transactions in buying and selling. However, online transaction activities in purchasing and vending also presents various challenges, one of which is related to legal certainty for MSME business actors. This research aims to identify legal certainty problems faced by MSME business actors in online purchasing and vending. The method used in the research is a normative juridical approach that examines legislation. Data collection was carried out through literature studies related to regulations when carrying out online buying and selling transactions, rights of MSME business actors, and dispute resolution mechanisms. Data analysis method employed in this study is qualitative analysis using deductive approaches. The research results show that legal clarity for MSME business actors involved in the online buying and selling process in the digitalization era is of great importance in ensuring that trade transactions carried out via digital platforms take place with transparency, security and in accordance with applicable legal Wprovisions. The law governing online purchasing and vending is based on principles as stipulated in Article 34(1) of 1945 Constitution, and is embodied in Legislation No. 20 of 2008 regarding Micro, Small, and Medium Enterprises (MSMEs). This regulation is basis for all legal regulations governing MSMEs with the aim of providing adequate protection for MSME actors. Keywords: legal certainty, business actors, MSMEs, online buying; selling

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