Consumer Protection Laws In Indonesian Commercial Transactions: Safeguarding Business Transactions And Consumer Rights

Widiarty, Wiwik Sri and Suwarno, Suwarno and Harjono, Dhaniswara K. and Susanto, Hendra (2024) Consumer Protection Laws In Indonesian Commercial Transactions: Safeguarding Business Transactions And Consumer Rights. JOURNAL OF LAW AND SUSTAINABLE DEVELOPMENT, 12 (1). pp. 1-16. ISSN 2764 4170

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Abstract

Purpose: The aim of this research is to explore the importance of consumer protection laws in the framework of commercial transactions. In addition, this research also outlines the concept of consumer protection law, which includes a series of regulations designed to enforce consumer rights in diverse transactional contexts. The focus of the research is on the important role of consumer protection laws from a dual perspective, namely the seller and the buyer. Theoretical framework: The theoretical framework of this research includes several main dimensions that combine insights from various fields such as law, consumer protection law, consumer behavior theory, business ethics and normative ethics, Corporate Social Responsibility (CSR), and stakeholder theory, and regulation. Design/methodology/approach: The research design used in this research is qualitative, with a normative legal perspective. This research focuses on Law Number 8 of 1999 concerning Consumer Protection, which is used as the primary data source. The research approach involves exploring the importance of consumer protection laws in commercial transactions. In collecting data, this research refers to various reference sources studied to collect information. These sources include legal textbooks, academic articles, and official works. Findings: This research shows that sellers who have a good understanding of consumer protection laws are more likely to avoid breaking the law in commercial transactions. Consumer protection laws create a strong foundation for sellers to conduct business ethically. Sellers who comply with these regulations are more likely to prioritize compliance and maintain high standards of business ethics. The research results show that understanding of the law by sellers is related to the quality of information provided to consumers. Research, Practical & Social implications: The practical implication of this research is that sellers can take concrete steps to prevent legal violations by better understanding and following the provisions of consumer protection laws. The practical implications of this research emphasize the need for an educational approach to sellers to increase their understanding of consumer protection laws. This can be done through training and easily accessible resources. Originality/value: This research contributes to the understanding of the concept of consumer protection and how its implementation influences business practices. The value of this research lies in emphasizing the importance of understanding consumer protection laws for both parties, sellers and buyers, in achieving fair and safe commercial transactions. Keywords: commercial transactions, consumer protection laws, consumer rights, fairness, business law

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