Analisis risiko service level, register outlet, register outlet dan retur terhadap selling out produk Heavenly Blush Yoguroto

Gobel, Rolly Harris Van and Tewu, ML Denny (2022) Analisis risiko service level, register outlet, register outlet dan retur terhadap selling out produk Heavenly Blush Yoguroto. Fair Value : Jurnal Ilmiah Akuntansi dan Keuangan, 5 (3). pp. 1690-1695. ISSN 2622-2205

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Abstract

Setiap perusahaan tentu menginginkan keuntungan dimana keuntungan ini diperoleh dari vokume penjualan produk yang meningkat. Kenaikan volume penjualan atau selling out akan memberikan dampak pada penghasilan sebuah perusahaan. Sayangnya, kenaikan volume penjualan ini tidak dapat dilakukan sendirian namun juga memerlukana hubungan antara komponen seperti service level, register outlet, register outlet dan retur produk. Tujuan dari penelitian ini ialah untuk memperoleh informasu mengenai risiko service level, register outlet, register outlet dan retur terhadap selling out produk heavenly blush Yoguroto. Metode penelitian yang digunakan ialah kuantitatif deskriptif dengan teknik pengumpulan data melalui dokumentasi yang bersumber dari data Internal PT Heavenly Nutrition Indonesia, berupa data sales Produk Yoguruto tahun 2018 sampai dengan 2020. Hasil penelitian menunjukkan bahwa service level, register outlet, dan efektif outlet memberikan pengaruh yang positif dan signifikan terhadap selling out produk heavenly blush yoguroto sedangkan retur barang tidak memberikan pengaruh yang signifikan meskipun bernilai positif karena nilai Sig >0.05. Nilai pengaruh yang diberikan dari beragam hal tersebut terhadap selling out produk sebesar 97.8%. Kata kunci: Service level; Register outlet; Retur; Selling out; Heavenly Blush Yoguroto. / Every company certainly wants profits, especially when these profits are obtained from increased product sales volume. An increase in sales volume or selling out will have an impact on a company's income. Unfortunately, this increase in sales volume cannot be done alone but also requires a relationship between components such as service levels, outlet registers, and product returns. The purpose of this study is to obtain information regarding the risks of service level, register outlets, and returns on selling out of Heavenly Blush Yogurt products. The research method used is descriptive and quantitative, with data collection techniques through documentation sourced from PT Heavenly Nutrition Indonesia's internal data in the form of sales data for Yogurtland products from 2018 to 2020. The results showed that service level, register outlets, and effective outlets had a significant positive influence on the selling out of Heavenly Blush Yogurt products, while the return of goods did not have a significant effect, even though it was positive because the Sig value was > 0.05. The value of the influence provided by these various factors on product sales is 97.8%. Keywords : Service level; Register outlet; Retur; Selling out; Heavenly Blush Yoguroto

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