THE DYNAMIC OF SOCIAL CHANGES IN THE MOBILITY OF URBAN COMMUNITY THROUGH MEDIAUTILIZING FOR COMMUNICATION (A Study of Communication in the Users of Online Ojek “Grab”)

Siahaan, Chontina and Rismawaty, . (2018) THE DYNAMIC OF SOCIAL CHANGES IN THE MOBILITY OF URBAN COMMUNITY THROUGH MEDIAUTILIZING FOR COMMUNICATION (A Study of Communication in the Users of Online Ojek “Grab”). In: UNSPECIFIED UNSPECIFIED.

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Abstract

This research aimed to find out about the dynamic of social changes of urban communities in utilizing media for communication among the users and provider of Online Ojek“Grab”. The high and dense mobility of people in Jakarta certainly required a fast and efficient transportation mode to reach their destinations or workplaces. Utilize the service from Online Ojek “Grab” was a way that can be taken. This research implemented qualitative method whose informants consisted of office workers, students, and housewives. The results showed that the mobility of urban communities through the use of media for communication caused a social changes: (1) Change of attitudes in accepting the rules of transportation faresunilaterally by the company; (2) Change of interaction from face to face into online-based applications; and (3) Reduce anxiety as users can monitor the activity of drivers during the trip. Key words: Social Changes, Media-utilize Communication, Online Ojek“Grab”

Item Type: Book Section
Subjects: LANGUAGE AND LITERATURE > Philology. Linguistics > Communication. Mass media
Depositing User: Ms Sari Mentari Simanjuntak
Date Deposited: 26 Nov 2019 07:11
Last Modified: 29 Apr 2020 08:53
URI: http://repository.uki.ac.id/id/eprint/1022

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