Strategy of Technology Services for Customers in Pandemic Covid19 Situation: A case from Indonesia

Purba, John Tampil and Budiono, Sidik and Rajagukguk, Wilson (2021) Strategy of Technology Services for Customers in Pandemic Covid19 Situation: A case from Indonesia. In: 11th Annual International Conference on Industrial Engineering and Operations Management. IEOM Society International, Singapore, pp. 410-417. ISBN 978 1 7923 6124 1

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Abstract

The COVID-19 pandemic has changed the behavior of the Indonesian people and even the nations of the world. The world community is forced to adapt to digital technology to comply this situation with the Covid-19 protocol as a form of breaking the chain of spreading the virus. In this paper, we try to describe the technology application provider strategy to serve consumers so that they can survive at home or in their respective places. Offering application technology security in transaction activities to prospective customers or existing customers is the main preference chosen by them, namely by ensuring the security of the system is maintained. Thus, this research can be proven that the use of this technology product is also increasing in urban areas where this research was conducted. Online shopping due to the Covid-19 pandemic has made online banking and shop service providers to provide online payment features via the internet network. The internet service technology application makes it easy for people to make transactions online without having to make payments with a mobile device and service application that is selected for payment in the application. So that it is also evident that many jobs and activities can be carried out more optimally from home and are able to contribute positively to the continuity of life. All about these things will be discussed in the body research paper. Keywords: Technology, services strategy, Pandemic Covid19, Security, customers

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