Analisis Risiko Reservasi Online pada Situs The Sultan Hotel & Residence Jakarta

Natasha, Dwita Christina (2020) Analisis Risiko Reservasi Online pada Situs The Sultan Hotel & Residence Jakarta. S2 thesis, Universitas Kristen Indonesia.

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis peluang dan dampak yang muncul terhadap kejadian yang tidak diinginkan, batal reservasi dalam proses Reservasi Online pada situs The Sultan Hotel & Residence. Dari penelitian ini, peneliti berhasil menemukan bahwa batal reservasi tertinggi terjadi pada proses pembayaran, yang mengakibatkan peluang untuk mendapatkan revenue menjadi gagal. Gagal reservasi ini dalam tiga tahun mampu memberikan kontribusi senilai lebih dari 2 milyar rupiah. Dari hasil penelitian, Peneliti melihat bahwa panjang waktu pembayaran yang di berikan kurang fleksibel dan kemudahan dalam penggunaan situs oleh pengunjung dirasa kurang. Dari dua hasil kesimpulan Peneliti tersebut diatas, managemen hotel perlu mempertimbangkan untuk merubah proses dan sistem pembayaran yang sekarang masih digunakan dan perlu juga dipertimbangkan untuk mengembangkan Situs Hotel tersebut kealam bentuk mobile application. Kata kunci: reservasi online, situs hotel, mobile application, risiko reservasi online../ The purpose of his research is to analyze the oppurtunities & impacts that arise in the unexpected events, which is cancel reservation in the Online Reservation process on The Sultan Hotel & Residence website. From this research, the researcher succeeded in finding the highest reservation cancellation occurred in the payment process, which resulted are lost opportunity to get room revenue. For almost three years, The Sultan Hotel has lost oppurtunities more than 2 billion rupiahs. From the results of the research above, researchers the researcher concludes that, the length of time the payment method was less flexible and website are not easy to use by visitors. From two conclusion above, hotel management needs to consider changing the payment process and system that is still be use until today and also need to consider on how to develop the Hotel Website into a mobile application. Keyword: reservation online, hotel website, mobile application, risk at online reservation

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