Questioning the common of the street in relation to outdoor advertisements in it

Simatupang, Sahala and Ulinata, Ulinata and Diyanti, G P (2021) Questioning the common of the street in relation to outdoor advertisements in it. The 1st International Conference on Sustainable Architecture and Engineering, 878. pp. 1-8.

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Abstract

Advertisements on the edge or around the street has become a common sight in the cities. Advertising by the private sector on the edge or around the street is permitted, but the advertisements and their structure erected on the certain locations in the street raises the question of how far the urban environment of these street is truly public. Focusing on this question, this paper examines it using framework based on model developed by scholar Lawrence Lessig that assess common across three layer: physical, code, and content. To do this, research needs to be done by using a descriptive qualitative approach. This study deploy the framework in a case of a road in the city of Bekasi. The result is that the framework proves a conceptual and operational means for analysing how advertisements reduce the right of street passers to safe, comfortable, meaningful public spaces.

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