Hyundai Investment on Electric Vehicles in Indonesia: A Push and Pull Factors Analysis

Ismail, Achmad and Mulyaman, Darynaufal (2021) Hyundai Investment on Electric Vehicles in Indonesia: A Push and Pull Factors Analysis. Intermestic : Journal of International Studies, 5 (2). pp. 375-394. ISSN 2503 443X

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Official URL: http://intermestic.unpad.ac.id/index.php/intermest...

Abstract

Artikel ini bertujuan untuk menganalisis alasan Hyundai memutuskan untuk membuat investasi langsung di Indonesia mengenai kendaraan listrik. Artikel ini mencoba untuk menjawabnya melalui melalui teori faktor pendorong dan penarik (the Push and Pull Factors) ntuk memberikan argumen tentang alasan Hyundai berinvestasi langsung di Indonesia. Metode yang digunakan dalam artikel ini ialah metode penelitian kualitatif dengan pendekatan eksplanatif. Artikel ini menyimpulkan bahwa ada 3 alasan yang menjadi faktor pendorong, yaitu fenenomena mobil listrik, perluasan pangsa pasar di luar Korea Selatan dan rivalitas dengan Jepang di Indonesia, serta ada 4 alasan yang menjadi faktor penariknya, ialah stabilitas ekonomi, kepastian hukum, sumber daya alam di Indonesia serta strategi politik dari pemerintah Indonesia. Kata Kunci: faktor pendorong-penarik, Hyundai, Indonesia, kendaraan listrik, Korea Selatan / This article aims to analyze why Hyundai decided to make a direct investment in Indonesia regarding electric vehicles. This article tries to answer it through the push-pull factor theory to provide an argument about why Hyundai invests directly in Indonesia. The method used in this article is qualitative research method with explanative approach. This article concludes that there are 3 reasons that are the driving factors, namely the fenenomena of electric cars, the expansion of market share outside South Korea and the rivalry with Japan in Indonesia, and there are 4 reasons that are the driving factors, namely economic stability, legal certainty, natural resources in Indonesia and political strategy of the Indonesian government. Keywords: electric vehicle, Hyundai, Indonesia, push and pull factors, South Korea

Item Type:	Article
Subjects:	POLITICAL SCIENCE > International relations
Depositing User:	Mr. Admin Repository
Date Deposited:	15 Oct 2021 07:16
Last Modified:	15 Oct 2021 07:16
URI:	http://repository.uki.ac.id/id/eprint/5519

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