Minat Mahasiswa masuk FK UKI

Tampubolon, Manahan P and Kusumo, Pratiwi Dyah (2013) Minat Mahasiswa masuk FK UKI. [Experiment]

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Abstract

The purpose of this research was to study the relationship between Internal Marketing and External Marketing with Interest of Student. The research was conducted at the Christian University of Indonesia Faculty Student Jakarta by simple random sampling (100 samples). This study concludes that there is a significant correlation between: 1). Internal Marketing with Interest of Student, 2). Internal marketing with Interest of Student if the control variables Interactive Marketing, 3). External Marketing with Interest of Student. 4). External Marketing with Interest of Student if the control variables Interactive Marketing. 5). Internal Marketing, External Marketing with Interest of Students if the control variables Interactive Marketing. In addition, there is a significant relationship between Internal Marketing, External Marketing with Interest of Student if controlled variable Interactive Marketing.

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