Analisis Risiko Operasional Media Sosial BKKBN Official pada Badan Kependudukan dan Keluarga Berencana Nasional

Suebu, Emah Salomi (2022) Analisis Risiko Operasional Media Sosial BKKBN Official pada Badan Kependudukan dan Keluarga Berencana Nasional. S2 thesis, Universitas Kristen Indonesia.

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Abstract

Kemasan pesan yang disampaikan melalui media sosial BKKBN harus berdasarkan data dan sesuai dengan Program BKKBN tetapi setelah peneliti mencoba menganalisis isi pesan yang di sampaikan melalui medsos bkkbn, pesan yang sajikan pada bkkbnofficial berdasarkan kegiatan yang dilakukan oleh BKKBN bukan kepada Program BKKBN, tidak hanya kepada pesan program yang menjadi masalah tetapi pada Internal BKKBN yaitu tidak ada koordinasi antar direktorat di BKKBN Pusat sehingga munculah akun-akun media sosial dari beberapa Direktorat yang berada di BKKBN Pusat dan juga pengelola media sosial tidak difokuskan kepada Direktorat yang seharusnya berperan atau yang mempunyai Tugas dan Fungsi mengelolah bkkbnofficial sehingga peran media center BKKBN tidak bisa dimanfaatkan secara maksimal. Metode penelitian berjenis kuantitatif. Hasil penelitian ini diantaranya, proses bisnis dalam pengelolaan media sosial BKKBN terdapat beberapa tahap diataranya, pembentukan, pengeloalaan, keterlibatan, informasi, serta masyarakat media sosial karena adanya pemenuhan dan permintaan atas kebutuhan informasi. Kebutuhan ini diproses secara nasional dan hasil respon masyarakat serta berbagai macam pemikiran dari staff BKKBN, Ketiga risiko terbesar yaitu Direktorat membuat akun sendiri, Fungsi pengawasan dari penanggung jawab tidak berjalan, kurangnya SDM internal BKKBN untuk mendukung bkkbnofficial mitigasinya yaitu membuat regulasi terkait pelarangan pembuatan akun media sosial mengatasnamakan BKKBN tanpa persetujuan BKKBN Pusat, menjalankan kembali fungsi pengawasan dengan membentuk tim audit internal maupun eksternal, adanya survey dan evaluasi setiap akan menjalankan tugas di luar wilayah, melakukan upaya training pada sistem pengeloalaan media sosial oleh tenaga ahli dari eksternal. Kata Kunci: Risiko, Mitigasi, Penilaian. / The packaging of messages delivered through BKKBN's social media should be based on data and aligned with the BKKBN Program. However, after analyzing the content of messages shared on BKKBN's social media, researchers found that the messages on the official BKKBN social media are based on activities conducted by BKKBN, not on the BKKBN Program itself. This issue not only pertains to program messages but also to internal coordination within BKKBN. There is a lack of coordination between directorates at BKKBN Headquarters, leading to the creation of separate social media accounts by various directorates. Furthermore, the social media management is not focused on the directorates that are supposed to be responsible for managing BKKBN's official social media. As a result, the BKKBN Media Center cannot be fully utilized. The research methodology employed is quantitative. The findings of this research reveal several stages in the business process of managing BKKBN’s social media, including formation, management, engagement, information dissemination, and interaction with the social media community. This process is driven by the need to fulfill and meet information demands. These needs are processed nationally, reflecting public responses and various insights from BKKBN staff. The three major risks identified are directorates creating their own accounts, lack of oversight from the responsible parties, and insufficient internal BKKBN human resources to support the official BKKBN account. Mitigation strategies include developing regulations prohibiting the creation of social media accounts in the name of BKKBN without approval from BKKBN Headquarters, reinstating oversight functions by forming internal and external audit teams, conducting surveys and evaluations before performing tasks outside the area, and providing training on social media management systems by external experts. Keywords: Risk, Mitigation, Evaluation

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