The Appeal Of Feeds on Instagram to Promotional Activities

Yustania, Claudia Putri (2021) The Appeal Of Feeds on Instagram to Promotional Activities. D3 thesis, Universitas Kristen Indonesia.

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Abstract

Laporan ini berisi secara singkat mengenai penjelasan “Daya Tarik Feed di Instagram terhadap Kegiatan Promosi”. Dimana tidak bisa dipungkiri media sosial sangatlah berperan dalam kehidupan masyarakat. Dimana informasi dapat sangat cepat tersebar melalui media sosial. Hal ini menjadi kesempatan bagi masyarakat untuk mempromosikan produk, sekolah, maupun universitas mereka. Khususnya media sosial Instagram. Tulisan kali ini bertujuan untuk menunjukan hasil laporan yang dilakukan selama melakukan magang kerja di Universitas Kristen Indonesia. Dalam laporan kali ini penulis menggunakan Metodelogi Kualitatif sebagai bentuk dalam pengumpulan datanya, yang dilakukan melalui teknik Observasi. Teori yang digunakan ialah Magang, Media Sosial, Instagram, dan Promosi. Hasil laporan yang dilakukan berupa penjelasan mengenai Instagram sebagai media Promosi, kendala yang dihadapi saat melakukan magang melalui media sosial Instagram, dan cara yang dilakukan untuk mengatasi kendala tersebut. Kesimpulan yang didapat dari laporan kali ini ialah Instagram dipilih sebagai media sosial yang digunakan dalam kegiatan promosi ini dikarenakan banyaknya pengguna, gratis, sangat mudah digunakan, efektif, media utama berupa foto. Pada kegiatan promosi kali ini ada beberapa hal yang dilakukan penulis untuk menarik masyarakat untuk ikut bergabung di Fakultas Sastra, Universitas Kristen Indonesia, yaitu membuat tampilan feed menarik dengan memposting template-template, video, dan eflyer yang kreatif. Walaupun ada beberapa kendala yang dihadapi namun hal itu dapat diatasi oleh penulis. Kata Kunci : Daya Tarik Feed, Instagram, Promosi. / This post contains a brief description of what "Feed Appeals on Instagram in Promotional Activities". Where social media can't be inged is very much on people's lives. Where information can be very quickly through social media. This is an opportunity for people to produce their schools, schools, and universities. Especially Instagram social media. This article is kean for The Result-Only project paper which during the internship at the Christian University of Indonesia. In this paper project the author uses Qualitative Methodology in the form of data collection, which is done through Observation techniques. The theory is Internship, Social Media, Instagram, and Promotion. Project Results paper which is the existence of media about Instagram Promotion, obstacles that are currentlykiped by interns through social media Instagram, and which way to 23. What is from the project paper this time is Instagram keta2 social media which promotion is due to the large number of users, free, very easy sedrur, principle, what media the main photo. In this promotional activity there are several things that writers to attract the public to participate in the Faculty of Literature, Christian University of Indonesia, the display of making interesting feeds by posting creative templates, videos, and e-flyers. Although there are some obstacles where it can be overcome by the author. Key Words : Feed Appeals, Instagram, Promotion

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