Pengaruh Produk Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Besi Baja pada PT Sinar Bangun Tata Semesta di Jakarta Barat

Parulian, Jefpri (2023) Pengaruh Produk Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Besi Baja pada PT Sinar Bangun Tata Semesta di Jakarta Barat. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Riset ini punya tujuan untuk menemukan pengaruh Produk, Harga serta Kualitas pelayanan baik secara parsial ataupun simultan pada Putusan pembelian. Variable independent dalam riset ini ialah Kualitas produk, Harga, serta Kualitas pelayanan, variable Dependennya ialah Putusan pembelian. Riset ini memakai teknik purposive sampling dengan total sample 35 narasumber terkhusus DKI Jakarta. Teknik analisa data memakai software SPSS versi 25. Hasil riset ini membuktikan bahwasanya secara parsial ataupun simultan, Kualitas produk punya pengaruh signifikan pada Putusan pembelian, sementara Harga tidak punya pengaruh signifikan pada Putusan pembelian, serta Kualitas pelayanan punya pengaruh signifikan pada Putusan pembelian. / These studies aim to determining the effects of Products, Prices and Services Quality both simultaneously and simultaneously on Purchases Decision. The independent variable in these studies are Products Quality, Prices, and Services Quality, while dependent variable is Purchases Decision. These studies used a random sampling methods with a total samples of 35 respondent, especially DKI Jakarta. Methods of data analyst used SPSS software versions 25. The result of these studies proves that partially or simultaneously, product quality has a significancy effects on purchasing decisions, while prices have no significancy effects on purchasing decision, and service quality has a significancy effects on purchasing decision.

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