Description on The Use of Videos to Promote The Faculty Of Letter UKI

Ladjar, Yuliana Lelu (2020) Description on The Use of Videos to Promote The Faculty Of Letter UKI. D3 thesis, Universitas Kristen Indonesia.

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Abstract

Pandemik Covid-19 yang menyebar di Indonesia menyebabkan banyak sektor yang terkena imbas, salah satunya adalah sektor pendidikan. Pandemik ini menyebabkan penurunan jumlah pendaftar calon mahasiswa Fakutas Sastra UKI. Tulisan ini membahas salah satu kegiatan promosi Fakultas Sastra UKI dengan melakukan pembuatan video promosi berdasarkan tema yang telah ditentukan setiap minggunya dan berguna untuk memperkenalkan Fakultas Sastra dengan baik sehingga dapat menarik perhatian calon mahasiswa untuk bergabung bersama Fakultas Sastra UKI. Video Promosi disebarluaskan melalui sosial media Instagram & Yotube. Studi ini merupakan studi kualitatif deskriptif dengan metode observasi. Hasil yang didapatkan dari studi ini memuat bahwa pembuatan video promosi tidak memberikan peningkatan terhadap jumlah pendaftar calon mahasiswa tetapi hanya menciptakan sebuah ‘branded content’ dimana membentuk kesan dan citra yang baik terhadap Fakultas Sastra UKI. Kata kunci : Video, Promosi, Penerimaan Mahasiswa Baru. / The Pandemic of Covid-19 that has spread in Indonesia has affected many sectors. One of them is the education sector. This Pandemic has caused a decrease in the number of prospective student Faculty of Letters UKI. This paper discusses one of the promotional activities of the UKI Faculty of Letters by making promotional videos based on a predetermined theme every week. It helps introduce the Faculty of Letters to attract prospective students' attention to join the UKI Faculty of Letters. Promotional Videos are disseminated through social media, Instagram & Youtube. This study is a descriptive qualitative study with an observation method. The result obtained from this study contains that making promotional videos does not increase the number of prospective student applicants but only creates 'branded content' that can make a good impression and image of the Faculty of Literature UKI. Keywords: Video, Promotion, Admission of New Students

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