The Utilization Of Content Creator in Improving New Students at Faculty of Letters Universitas Kristen Indonesia

Kristina, Kristina (2021) The Utilization Of Content Creator in Improving New Students at Faculty of Letters Universitas Kristen Indonesia. D3 thesis, Universitas Kristen Indonesia.

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Abstract

Tulisan ini bertujuan untuk mengetahui bagaimana peranan content creator dapat meningkatkan mahasiswa baru Fakultas Sastra UKI. Dalam hal ini, content creator bertugas untuk membuat video promosi yang kemudian diunggah ke media sosial seperti Instagram dan Youtube milik Fakultas Sastra UKI, dengan tujuan untuk menarik perhatian para calon mahasiswa baru. Metode yang digunakan dalam melakukan penelitian ini adalah metode kualitatif yaitu dengan melakukan pengamatan secara langsung sebagai bagian dari content creator di Fakultas Sastra UKI selama dua bulan. Metode ini dipilih oleh penulis karena dilakukan sebagai bentuk dari observasi mendalam terhadap peranan content creator sebenarnya. Selain itu, penulis mengumpulkan beberapa bahan sekunder seperti jurnal, dokumen, dan beberapa bahan lainnya untuk sebagai pendukung analisis, sehingga dapat dihasilkan sebuah kesimpulan. Penelitian ini akan menganalisis hal apa saja yang dilakukan oleh content creator dalam pembuatan video promosi Fakultas Sastra UKI di tengah berbagai hambatan yang dihadapi, sehingga dapat diketahui bagaimana peranan content creator dapat meningkatkan mahasiswa baru Fakultas Sastra UKI. Kata kunci: content creator, media sosial, promosi, dan mahasiswa baru. / This paper aims to find out how the role of content creators can improve new students of the Faculty of Letters Universitas Kristen Indonesia. In this case, the content creator was tasked with making promotional videos uploaded to social media such as Instagram and Youtube belonging to the Faculty of Letters Universitas Kristen Indonesia to attract prospective new students. The method used in conducting this research was qualitative, namely by making direct observations as part of a content creator at the UKI Faculty of Letters for two months. The author chose this method because it was done as a form of in-depth observation of the actual role of the content creator. In addition, the author collected several secondary materials such as journals, documents, and several other materials to support the analysis so that a conclusion can be drawn. This research analyzed what content creators did in making promotional videos for the Faculty of Letters Universitas Kristen Indonesia amid the various obstacles they faced. It could be seen how content creators could improve new students of the Faculty of Letters Universitas Kristen Indonesia. Keywords: content creator, social media, promotion, and new students.

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