Kepiawaian Komunikasi Public Relations PT Pertamina dalam Meredam Kecemasan Masyarakat di Jakarta (Studi Kasus: Keterlambatan Supply Bahan Bakar Minyak)

Magdalena, Claudia (2018) Kepiawaian Komunikasi Public Relations PT Pertamina dalam Meredam Kecemasan Masyarakat di Jakarta (Studi Kasus: Keterlambatan Supply Bahan Bakar Minyak). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui kepiawaian komunikasi public relations PT Pertamina dalam meredam keresahan masyarakat di Jakarta (study kasus mengenai keterlambatan supply bahan bakar minyak). Citra suatu perusahaan dalam relasinya dengan masyarakat pada dasarnya dapat dilihat dari kepiawaian komunikasi yang dilakukan oleh public relations dalam mengatasi permasalahan yang terjadi di masyarakat akibat kinerja yang kurang baik dari perusahaan. Akibat faktor seperti keterlambatan supply bahan bakar minyak sering menyebabkan keresahan masyarakat dan berdampak buruk pada citra perusahaan.. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan melakukan wawancara dan studi pustaka serta menggunakan teori konstruktivisme. Peneliti ingin menganalisis bagaimana gaya komunikasi public relation Marketing Operation Regional III PT. Pertamina, strategi yang dilakukan untuk meredam keresahan masyarakat serta faktor-faktor apa saja yang menyebabkan keterlambatan supply bahan bakar minyak sehingga dapat diketahui kepiawaian komunikasi public relations secara umumnya. Lokasi pada daerah Jakarta dijadikan tempat studi kasus peneliti dikarenakan Jakarta sebagai pusat segala aktivitas baik pemerintahan, perdagangan dan kota terpadat penduduknya yang tentunya sangat membutuhkan supply bahan bakar minyak dalam jumlah yang banyak dengan distribusi yang tepat waktu. Dalam penelitian ini, peneliti menemukan bahwa kepiawaian komunikasi public relation Marketing Operation Regional III PT. Pertamina dapat dilihat dari gaya komunikasi yang bersifat equalitarian style dan structuring style, strateginya melalui fact finding, planning and program, communication dan evaluation sehingga dapat meredam keresahan masyarakat. Dengan ini, terlihat bahwa kepiawaian komunikasi public relation Marketing Operation Regional III PT. Pertamina Kata Kunci : Kepiawaian, Komunikasi, Keresahan, Keterlambatan, Public Relations, Masyarakat. / This study aims to find out the communication skills of PT Pertamina's public relations in reducing public unrest in Jakarta (a case study of dating fuel oil supply). The company's image in relation to the community at the same time from the communication carried out by public relations in dealing with problems that occur in the company. Factors that circulate oil fuel supply often cause public unrest and have a negative impact on the company's image. This study uses descriptive qualitative research methods by conducting interviews and literature studies and using constructivism theory. Researchers want to analyze how the communication style of Regional III Marketing Operation public relations Pt. Pertamina, a strategy undertaken to reduce public unrest and what factors cause the supply of fuel oil to be used for public communication. Locations in the Jakarta area are used as centers of activities, government, trade and the most populous cities of the population that are in dire need of a large quantity of fuel supply with timely distribution. In this study, the researcher found that the expertise of Regional III Marketing Operations in PT. Pertamina can be seen from the style of communication that is equalitarian and structuring style, strategies through fact- finding, planning and programs, communication and evaluation can reduce public anxiety. With this, it can be seen that the expertise of the Regional III Marketing Operation Public Relations PT. Pertamina. Keywords: Expertise, Communication, Unrest, Delay, Public Relations, Society.

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