Strategi Telemarketing dalam Pemasaran Produk Kartu Kredit Pada PT. Bank Rakyat Indonesia (Persero) TBK. Kantor Pusat

Wati, Agustina Taulunia (2019) Strategi Telemarketing dalam Pemasaran Produk Kartu Kredit Pada PT. Bank Rakyat Indonesia (Persero) TBK. Kantor Pusat. D3 thesis, Universitas Kristen Indonesia.

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Abstract

Kompetisi dunia usaha yang terus meningkat membuat kalangan perusahaan harus semakin jeli memasarkan produk-produk perusahaannya guna untuk membidik peluang dengan berbagai strategi pemasaran yang digunakan. Untuk memunculkan strategi pemasaran yang efektif, diperlukan strategi pemasaran yang tepat bagi perusahaan, Seperti menggunakan strategi pemasaran telemarketing. Strategi telemarketing merupakan salah satu strategi yang krusial bagi perusahaan, dimana perusahaan melakukan pemasaran produk melalui media telepon. Hal ini terjadi pada PT Bank Rakyat Indonesia (Persero) Tbk. Kantor Pusat, sebagai salah satu perusahaan perbankan yang melakukan pemasaran produk kartu kredit dengan startegi telemarketing. Hal ini dilakukan agar PT Bank Rakyat Indonesia (Persero) Tbk tetap mampu bersaing dengan perusahaan bank lainnya di era globalisasi ini. Kata Kunci: Strategi, Strategi telemarketing, PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Pusat / The ever-increasing competition in the business world makes companies must be more astute in marketing the company's products in order to targeting opportunities with various marketing strategies used. For To come up with an effective marketing strategy, a marketing strategy is needed which is right for the company, such as using marketing strategies telemarketing. Telemarketing strategy is a crucial strategy for companies, where companies market their products through the media telephone. This happened to PT Bank Rakyat Indonesia (Persero) Tbk. Head Office, as one of the banking companies that carries out product marketing credit card with telemarketing strategy. This is done so that PT Bank Rakyat Indonesia (Persero) Tbk remains able to compete with other banking companies in Indonesia this era of globalization. Keywords: Strategy, Telemarketing Strategy, PT. Bank Rakyat Indonesia (Persero) Tbk. Headquarters

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