Strategi Digital Marketing dalam Penambahan Jumlah Nasabah Kredit Aneka Guna Selama Masa Pandemi Covid - 19 pada PT. Bank Perkreditan Rakyat (BPR) Daya Perdana Nusantara

Rianti, Adelina (2021) Strategi Digital Marketing dalam Penambahan Jumlah Nasabah Kredit Aneka Guna Selama Masa Pandemi Covid - 19 pada PT. Bank Perkreditan Rakyat (BPR) Daya Perdana Nusantara. D3 thesis, Universitas Kristen Indonesia.

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Abstract

Tujuan dari penulisan tugas akhir ini adalah untuk menjelaskan bagaimana proses dan pelaksanaan strategi digital marketing BPR Perdana yang berpusat pada media sosial dalam penambahan jumlah nasabah kredit aneka guna.Jenis penelitian ini adalah kualitatif. Metode pengumpulan data dengan wawancara dan observasi. Narasumber dalam pengambilan data adalah karyawan business development Bpr Perdana.kegiatan promosi periklanan yang dilakukan oleh Bpr Perdana menjadi salah satu strategi promosi yang cukup efektif dalam meningkatkan penambahan jumlah nasabah kredit aneka guna selama masa pandemi Covid-19. Dengan kemudahan yang disediakan BPR Perdana di media sosial seperti untuk melakukan promosi produk dan kegiatan pengajuan kredit, tabungan dan deposito secara online dapat memberikan kepuasan kepada nasabah. Kata kunci : Strategi Digital Marketing / The purpose of writing this final project is to explain how the process and implementation of BPR Perdana’s digital marketing strategy centered on social media in increasing the number of multipurpose credit customers. This type of research is qualitative. Methods of collecting data by interview and observation. The resource person in data collection is the business development of Bpr Perdana employees. Advertising promotion activities carried out by Bpr Perdana are one of the promotional strategies that are quite effective in increasing the number of multipurpose credit customers during the Covid-19 pandemic. With the convenience provided by BPR Perdana on social media, such as to promote products and submit applications for credit, savings and deposits online, it can provide satisfaction to customers. Keywords: Strategy Digital Marketing

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