Pengaruh Harga, Promosi dan Citra Merek terhadap Loyalitas Pelanggan Gojek di Universitas Kristen Indonesia, Jakarta = The Influence Of Price, Promotion and Brandimageon Customer Loyalty Gojek in Christian University of Indonesia, Jakarta

Diaz, Jhon Chavin and Sembiring, Carolina F (2021) Pengaruh Harga, Promosi dan Citra Merek terhadap Loyalitas Pelanggan Gojek di Universitas Kristen Indonesia, Jakarta = The Influence Of Price, Promotion and Brandimageon Customer Loyalty Gojek in Christian University of Indonesia, Jakarta. Fundamental Management Journal, 6 (2). pp. 66-98. ISSN 2540 - 9220

	Text THEINFLUENCEOFPRICEPROMOTIONANDBRANDIMAGE.pdf Download (1MB)
	Text (Hasil_Turnitin) HasilTurnitinTHEINFLUENCEOFPRICEPROMOTIONANDBRANDIMAGE.pdf Download (3MB)

Abstract

The purpose of this study, namely to determine the effect of price, promotion and brand image on customer loyalty Gojek in Christian University of Indonesia, Jakarta. The population in this research are all students in the UKI totaling 5.013 people. The sample used as many as 40 respondents. Sampling was conducted using Non- probability sampling technique with a type of purposive sampling. Data analysis using the technique of multiple linear regression analysis, F test, and t test. The results of the research showed, price and promotion have no influence on customer loyalty partially, as well as the variable brand image has an influence on customer loyalty Gojek in UKI Jakarta. Price, promotion, and brand image simultaneously (together) have an influence on customer loyalty Gojek in UKI Jakarta. Keyword : price, promotion, brand image and customer loyalty

Actions (login required)

View Item